First Black Hair Christmas Advert Airs On British TV © AccurateGist

A merry commercial for Afro hair items – starring a Black lady with regular hair – is to air on TV interestingly this month.

Afrocenchix, a characteristic Afro hair care brand, is launching the first Black hair Christmas advert – and you will actually want to watch it on Channel 4 from this end of the week, and it will run for the long stretch of November.

The promotion recounts the tale of a young Black lady feeling discontent with her hair – until she gets a gift of hair products designed particularly for her. Before the end, she can look and feel her best for her Christmas celebration.

It’s a story many can identify with,’ says Afrocenchix CEO Rachael Twumasi-Corson.

‘Feeling insecure before a big event feels awful, and we’ve all been there. This time the solution comes from a brand that understands the unique needs of people with Afro and curly hair.’

First Black Hair Christmas Advert Airs On British TV © AccurateGist

Jocelyn and Rachael (right) collaborated at college (Picture: Afrocenchix)

A Christmas advert that centres a Black lady in this manner shouldn’t be something major, yet it’s a dismal reality that merry adverts have become argumentative for certain individuals in the UK.

As of late, we have seen an increment in different portrayal in the occasional plugs, with Black, Asian and interracial families becoming the overwhelming focus for some significant brands.

This is a step advancement as far as inclusion and addressing the makeup of the UK all the more precisely, however the disadvantage is the backfire that accompanies these ads.

Consistently, similar to perfect timing, individuals blow up at a non-white family including in a merry advert, with allegations of ‘compelling’ variety, or of being ‘too woke’ (whatever that implies).

‘Diversity enriches the British culture, but some people worry that it somehow takes away from the white majority,’ Rachael adds.

‘This type of unwarranted fear leads to a huge amount of the racism and trolling – which we have experienced at Afrocenchix.

‘Some people fear that adverts with Black or mixed heritage families are forcing diversity down their throats and taking opportunities from white actors.

‘I’d ask those who find them contentious to think about the positive impact such ads have on little Black British children and reconsider their finite thinking. There’s room for everyone.’

Diversity enriches the British culture, but some people worry that it somehow takes away from the white majority

Afrocenchix was established by Rachael and individual business person Joycelyn Mate, two friends who met at college in 2008. The pair were disappointed with the absence of items for Afro hair. They found such countless items basically didn’t work, or contained harming synthetic substances to build their timeframe of realistic usability, work on the smell and keep costs as low as could be expected.

They chose to collaborate to make their own. They needed items that were ‘kind to individuals and the planet.’

Their diligent effort and diligence paid off. In July 2021, Afrocenchix announced that it had raised $1.2m (£890,000) in venture to develop the business and whittle down the $42bn (£31bn) Afro hair care market.

‘We hope this ad will go viral and help more people find our safe, effective vegan haircare,’ says Rachael. ‘We want people to buy gifts from Afrocenchix for their loved ones so that they can feel as confident as the beautiful young woman in the commercial.

‘Buying from Afrocenchix means supporting a small business. Profits from our Christmas sales will go towards hiring more underrepresented people in STEM and launching new products and technologies for our community.’