According to reports, Kanye West has submitted a trademark application for a new logo, suggesting that he may be planning a new commercial venture.
Josh Gerben, an attorney, claims that Ye registered a number of trademarks on July 21 that pertain to his brand and secure his new logo.
The logo will be used for retail establishments and all fashion-related services involving clothes. It consists of two thin black circles with razor-sharp edges on the outside and a smooth circular line on the inside.
The application was submitted by Kanye West’s Mascotte Holdings business, and a subsequent application won the right to use the emblem on several articles of clothing, including t-shirts, beanies, and socks.
According to TMZ, it’s possible that the logo is directly related to a prior trademark that Ye and his team filed earlier in July when they registered “YZYSPLY” for retail stores, online ordering services, and online retail store services.
Kanye West Reportedly Files Trademark For New Logo
Kanye West acknowledged in a 2015 interview with Vanity Fair that owning his own shop was a goal he had always had.
Kanye West has a new logo.@kanyewest filed new trademark applications for a "two concentric circle" logo with the outer circle "represented by a fluted circular line…"
— Josh Gerben (@JoshGerben) July 26, 2022
It was always a dream of mine, and I’ve already embraced the time when I may finally open my own shop, he said. “Thus, even if we have very fantastic internet sales, my dream is just to open my own shop. And to have more than one of it.
Under the Mascotte Holdings label, Kanye filed 17 trademark applications in June for Yeezus roller coasters, NFTs (which he has violently opposed in the past), retail outlets, toys, bags, and cosmetics.
Kanye West reportedly spent more than $4 million on Balenciaga in the previous year, according to recent reports.
The owner of Yeezy published a picture of a receipt from a recent visit to the high-end clothing store and told supporters that his shopping habits had been insane. The receipt showed that Ye had just dropped $1,120,166 on a woman’s shirt and had just spent $4,113,034 at Balenciaga.